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Senior Copywriter (B2B Marketing, Technical Product Copy)


  • New Pig Corporation
  • 03/28/21
  • Tipton, PA
  • 16684
  • Full-Time
New Pig is seeking a creative and versatile Senior Copywriter to become part of its Creative team. This position is responsible for developing concepts and crafting persuasive copy across different media, from traditional direct marketing to modern digital platforms. The successful candidates workload could include product literature, catalogs, trade publications, web pages, email campaigns, online marketplaces and other customer touchpoints.

What you will be doing:

-Consolidate and distill input from a variety of sources to identify key points around which to develop, refine and hone messaging
-Contribute to developing compelling new creative executions, including initial ideas, headlines, design elements and layouts
-Write strong, concise marketing copy to educate, persuade and/or motivate based on strategic requirements
-Maintain brand voice and tone through all projects
-Collaborate, accept feedback and iterate work until it meets approval
-Work with product development team to maintain a thorough knowledge of features and benefits
-Conduct research and write customer profiles for use in promotional and -PR efforts
-Proofread creative materials to ensure they are error free
-Help evaluate and improve internal processes, standards and guidelines
-All other duties as assigned

Ideal candidate qualifications:

-Bachelors Degree in Marketing, English, Communications or related field
-Minimum of five (5) years experience in advertising/direct response/catalog/website copywriting OR equivalent combination of education and experience in the field; social media experience with a -professional account a plus
-Must be detail-oriented and able to manage multiple projects simultaneously within set deadlines
-Must be comfortable working both independently and collaboratively as part of a team
-Excellent written and verbal communication skills; bi-lingual with Spanish a plus
-Experience in Adobe Creative Suite for Mac a plus
-Experience with business-to-business (B2B) marketing in manufacturing/industrial/energy a plus

Apply online @ www.newpig.com/careers

New Pig is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, genetics, age, qualified veteran status, or disability. If you require a reasonable accommodation in relation to the application process, please email xrecruit@newpig.com.

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