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Marketing Copywriter


  • 14 West
  • 10/02/18
  • Baltimore, MD
  • 21201
  • Salaried / Yearly
  • Full-Time
Paradigm Press, Agora Financials fastest growing franchise, is looking for a display/native copywriter to join their superstar marketing team.

The primary role of the display/native copywriter is to support the marketing teams display and native copy needs. This person will collaborate closely with Paradigms internal display/native media buyers to produce text and advertorial ads across a variety of different networks.

Additionally, theyll be responsible for writing and building shopping cart abandon campaigns and lead generation welcome gauntlets.

The ideal person for this role sees themselves as a self-motivated avid writer. They are a team oriented person whos exceptional at the art of persuasion and enjoys dreaming up new hooks and ideas.

Having previous knowledge and experience working with Google, Facebook, and Yahoo policy a plus.

Paradign Press is a close team of creative and innovative thinkers whose ultimate goal is to become the next $100M direct response company at Agora.

Responsibilities:
- Compose text ads and advertorials for dozens of new display/native campaigns per month across a variety of networks.
- Write welcome gauntlets for lead generation promotions.
- Draft shopping cart abandon campaigns.
- Provide creative direction for banners, text ads, images and landing pages.
- Build and maintain working relationships with internal media buyers and and external media partners.
- Analyze click-thru rate and conversion rate data against the defined campaign success metrics.
- Researching new copy, creative, and ad network opportunities.

Qualifications:
- At least 2-3 years experience in the direct response industry, preferably in communication, marketing, copywriting, or editing position.
- Comfortable using tools such as Google Analytics, Google Sheets, Google Docs, and WordPress.
- Understanding of display/native copywriting guidelines and policies for Yahoo, Facebook, and Google preferred but not required.
- Have a proven track record of improving conversion of producing direct response copy controls.
- The hunger to learn, curiosity for why and how people think and
- Possess the unique ability to take complex ideas and mold them into fascinating benefits.

Expectations:
- Become versed in all product lines, promotions, and current display/native marketing tactics/metrics.
- Learn personnel. Specifically, existing team and direct contacts in other departments- production, copy, web development, and customer service.
- Demonstrate advanced understanding of testing methodology specifically a/b testing, landing page optimization, upsell/cross sell/down sell paths, pricing, ect.
- Ensure internal data and legal integrity by keeping campaigns organized and using internal best practices.
- Learn Agora Financial systems and workflows.

If interested, please submit a resume and cover letter to the link provided.

About Agora Financial:
Agora Financial provides independent economic commentary through print and online publications, print and e-books, films and international conferences. For over 25 years, Agora Financial has been a leading innovator in the financial publishing industry. Not only have our economic forecasts been uncannily accurate, but weve consistently beaten the mainstream financial media to the punch.

Agora Financial readers were aware of the housing bubble, the credit bubble, the excesses underlying the Panic of 08, the pending collapse of Lehman Bros. and the bankruptcy of American Airlines well before they happened • and in many cases, were able to prosper while other investors got blindsided.

Executive publisher Addison Wiggin, a New York Times best-selling author and the driving force behind the critically acclaimed documentary film I.O.U.S.A, and our editorial team continue to challenge traditional publishing outlets by offering irreverent, insightful commentary where others fear to tread. Agora Financial editors consistent ability to stay ahead of the mainstream has earned recognition from dozens of media sources, including The Wall Street Journal, The Economist, Financial Times and others.

Learn more about Agora Financial at http://agorafinancial.com/.

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