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Copy Lead


  • Fetch by the Dodo
  • 01/03/22
  • New York City, NY
  • 10006
  • Full-Time
Copy Lead
New York, NY
Description
Why Fetch?

Because no one loves pets like we do. Our dogs and cats are family. Whether were throwing a slobber-soaked tennis ball or giving the perfect butt scratch, we know what makes our pets smile, zoom and purr. But we also know that life with pets isnt all cuddles and treats. Whether youre dealing with persistent allergies or midnight trips to the vet, being a pet parent can be stressful and expensive. Thats why we offer the most comprehensive pet insurance there is.

Were looking for people who are just as passionate about supporting pets and pet parents as we are and who are excited by the challenge of taking on a wide-open but already hyper-competitive market. More than 30% of European pet parents have pet insurance, but less than 2% of American pet parents are covered. We hope youll join us on our mission to change that.

We offer upward mobility, professional development, and support in overcoming new challenges. Above all else, Fetch values inclusion and diversity in the workforce. We believe in representation from all walks of life and host monthly lectures from some of the countrys most notable speakers.

Were looking for a Copy Lead to help us build the next great pet brand. Working closely with teams from across the company, youll write for a broad array of touchpoints, from Facebook ads to email marketing and beyond. Youll also be managing a team of copywriters, so the ability to guide and coach is a must. Reporting directly to the Creative Director, youll play a key role as a content and creative strategist, participating in ideation around brand campaigns, program rollouts, changes to the user experience, and much more.
Primary Responsibilities
Lead the copy team in creation of best-in-class marketing communications while considering the consumer mindset in all creative components, working in either a managerial role and a hands-on writer role based on the specific needs of the project.
Provide clear and concise direction to direct reports in terms of developing copy, generating concepts, troubleshooting issues and setting goals.
Maintain and evolve the Fetch by The Dodo brand standards and copy guidelines, which will exist as internal marketing communication tools.
Partner with designers and writers to develop fresh concepts and storytelling ideas that accomplish project objectives, maximize the impact of each marketing message, and ensure accuracy in all finished products.
Provide copy direction on small- and large-scale projects from creative conception to completion. This includes brainstorming with the creative team on complex projects/campaigns and supervising comprehensive presentations that reflect an understanding of the briefers brand strategy and business objectives.
Receive direction and present proposed copy solutions while meeting deadlines on a variety of projects simultaneously. Ensure work is reviewed/approved by leadership before presentation and subsequently vetted by Compliance and Marketing partners.
Present work to peers, partners and management in a clear, professional manner. Where appropriate, include research that will support chosen strategies.

Requirements
7+ years copywriting experience, whether freelance, in-house, or at an agency; portfolio or samples of work required when applying
Experience in managing a team of copywriters
Strong track record of producing well-constructed copy for a variety of contexts
Obsessed with measuring, analyzing, and improving the results of your work
Committed to hitting deadlines even while working on multiple projects
Comfortable working collaboratively as part of a cross-functional team
Open to feedback and to incorporating others perspectives
Naturally curious about market/customer research
Compelling presenter
Unabashed pet-lover
This position is full-time based out of our New York office. Employees receive competitive compensation, health, vision, dental, matching 401k, paid vacation, and discounted pet insurance among other great company perks.

At Fetch, we dont just accept difference we celebrate it, we support it, and we thrive on it for the benefit of our employees, our products, and our community. Fetch is proud to be an equal opportunity employer.

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