Copywriting articles, editorials and views from the field

Copywriting the Perfect Sales Letter: The AIDA Formula Uncovered

Any copywriter knows how important first impressions can be, especially when it comes to copywriting the perfect attention grabbing sales letter. You really only get one chance and one letter to impress your potential customers and make them take that extra step to purchase the product. You not only want to intrigue your readers, but you also want to trigger the right emotions and desires to ensure that they actually want to buy the pro...